The UFG


I am a licensed Australian coach and one of the country’s top Masters swimmers.
My coaching mantra is “Easy choices, hard life. Hard choices, easy life” and my style brings grit, humour, and a lifetime of aquatic experience to every session.
I've always had a love for water, but structured training didn’t come until much later. This late start shaped my empathy for swimmers who develop at different speeds, and fuels my belief that progress is always possible.
The UFG - Steve Hughes
The Swimmer
My expertise is built on a foundation of competitive swimming at the highest levels. From 20 second sprints to 20km open water races, I understand the water from both sides of the lens, ensuring your technique is refined with precision.
Pool Highlights:
British Olympic Trials 2003 – Sprint events
World Masters Champion – Perth 2008
WA State Record Holder – 10+ events (as of October 2025)
Top Australian performer at the World Aquatic Masters 2025, Singapore (40–44 age group)
Open Water Highlights:
4× Rottnest Channel solo crossings and “Champion of the Channel” athlete since its inception in 2016
Rottnest Channel Male Duo – 2nd place
Multiple times age category winner of Busselton Jetty Swim over the past 15 years
3× consecutive winner of the Legends Division, Swimming WA Open Water Series


Using state-of-the-art equipment at Aqua Jetty, Warnbro, I provide professional-grade footage that reveals the hidden details of your movement across all strokes and abilities.